Nudge tactics spark drop in antibiotic scripts

From The Medical Republic, 5 July 2018:

The most effective way to get GPs to reduce antibiotic prescriptions is to show them how much more they prescribe compared with their peers, according to a government-led behavioural economics intervention.

Inspired by similar initiatives from the UK government’s Behavioural Insights Team – colloquially known as the “Nudge Unit” – the Australian government’s two in-house behavioural economics teams launched the letter-based trial in June last year, targeting the 6649 GPs in the top 30% of antibiotic prescribing rates in their area. Read more.

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